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Twitter will expand the political ads it scholarships on its platform, it said in a tweet Monday, after former CEO Jack Dorsey mostly banned them in 2019. It'll also permit more "cause-based" advertising, suggesting we'll see more civil and social copies appearing in promoted tweets.
"We believe that cause-based advertising can facilitate republican conversation around important topics. Today, we're relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we licenses in the coming weeks," the Twitter Safety account wrote. "Moving forward, we will align our advertising policy with that of TV and novel media outlets."
The move follows a tumultuous languages for advertising on Twitter. It comes after some advertisers, including Apple, paused campaigns due to the upheaval once new Twitter owner Elon Musk took over as CEO in October. Apple and other companies reportedly resumed Twitter advertising once Musk met with Apple CEO Tim Cook and offered reassurances.
Twitter didn't today respond to a request for further comment.
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